Blogs

Jo Geraghty

Director

A new reality

Date added: 29th Mar 2016
Category: Innovation Culture

There is a new reality in business, and it is one which forces us to think in an entirely new way about how we interact with our customers in order to deliver innovative products which provide genuine solutions.

When you start up in business you have no real idea where you are going to finish up. Sure you may have researched and scoped and planned, your budgets and forecasts and business plans may be detailed and exact; but there is always an element of doubt, of uncertainty, about whether your product will resonate with the marketplace and whether you can really deliver what customers are looking for.

Even large and well-established organisations can fall foul of this element of uncertainty but whether start-up or established, the organisations which are in tune and which can respond quickly to change are the ones which are most likely to succeed.

We now live in a world of innovators and disruptors, in which small start-ups can have a significant impact on the market as they overturn the established order. Of course, not all will be as successful as Oculus which has recently captured headlines with the launch of its Rift virtual reality headsets. From a Kickstarter campaign in 2011, this start-up was then snapped up by Facebook and its new headsets are now being hailed as innovative, groundbreaking, and ‘an entirely new way of thinking about how we look at the computerised world.’

But headline-making or not, groundbreaking or not, every business whether start-up or fast-growing or established has within it the power to impact the marketplace and challenge the established order. Whether it succeeds will ultimately be down to the way in which the leadership sets and guides the culture. There is a new reality in business, and it is one which forces us to think in an entirely new way about how we interact with our customers in order to deliver innovative products which provide genuine solutions.

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