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A true culture of innovation which permeates every level of an organisation can do far more than simply take a product to the next level
When I want a new product, a new piece of technology which will expand my offering surely all I need to do is to either stick a few of my people in a room and told them to get inventing or simply buy in expertise? Why do I need to go to the trouble of building a culture of innovation?
Quite simply, if you want to go down a closed loop development spiral then by all means source your expertise from elsewhere. But more and more business leaders are recognising that a true culture of innovation which permeates every level of an organisation can do far more than simply take a product to the next level. When the entire organisation is geared up to deliver differentiated innovation then game changing synergies can occur.
It’s this move towards placing innovation at the core of business which led Cris Beswick, Derek Bishop and Jo Geraghty to combine their innovation, leadership, organisational culture and employee engagement skills to write a book which seeks to deliver a practical framework for building a culture of innovation.
Over the last three weeks we have met the authors and taken a glimpse at the reasons why they believe a culture of innovation enables businesses to shape a strong and integrated future. But innovation cultures have to be designed and introduced in a structured way if they are to create lasting changes in the behaviours and attitudes of employees and others. Next week we’ll start to look at the framework which will lead organisations towards the ultimate goal of having a fully embedded and working culture of innovation.
Building a Culture of Innovation is being published by Kogan Page on 3rd December and is now available for pre-order.