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If we don’t take the time to understand why then how are we ever going to know if what we are proposing is right, or even if we are asking the right questions.
As any parent will know, younger children love to ask why; why is the sky blue, why are there fish, why are trees. And as any parent will tell you, faced with a barrage of ‘why’ questions sometimes it is tempting to give the stock answer ‘just because.’
But it is a ‘cop out’ answer. Whether as children or adults we need to know why in order to interpret the world around us. And when it comes to business, if we don’t take the time to understand why then how are we ever going to know if what we are proposing is right, or even if we are asking the right questions.
In our forthcoming book, we therefore highlight the importance of ‘kicking off with why’, and of making it the first stage for leaders who are looking to build a culture of innovation. Taking time to understand where you are today and the case for change is imperative if you are to build your culture change on a firm foundation. It’s a topic which Jo Geraghty and Chris Beswick discussed when they chatted with Chris Cooper on the Business Elevation Show recently. If you missed the show then catch up here.
When you know why, when you understand your starting point and the case for change then you can start to design the future. And the shape which you give the future will be based on reality rather than supposition. Just because over 90% of business leaders list innovation as an imperative is not a good enough case for change. If you are serious about taking your business on an innovation journey, first take the time to work out ‘why.’
Building a Culture of Innovation is being published by Kogan Page on 3rd December and is now available for pre-order.