Aligning Cultures

Jo Geraghty

Director

Cheering for our beliefs

Date added: 02nd Aug 2015
Category: Aligning Cultures

If we can unite hearts and minds, bring employees and customers together in a shared goal then we are well on our way to winning in our chosen field.

The FA Community Shield traditionally marks the start of the new football season and as Chelsea and Arsenal battled for glory, football fans across the leagues were gearing up for another season of highs and lows, of triumphs and disasters. Admittedly the true fans had already been out in force supporting their chosen teams in pre-season friendlies or in the earliest skirmishes of European competition but for the masses, the season started last weekend.

Those who do not follow ‘the beautiful game’ may believe that football is football and that there is little to choose between the various clubs. Those who follow the game know different. Every club has its own style and its own ethos and this runs as much through the way in which the club is supported as it does on the pitch. And whilst the wearing of the club kit, the chants and the songs are outward manifestations, true support runs far deeper into a shared set of beliefs and behaviours.

This deep culture which unites players and supporters is something which business leaders would do well to learn from. Finding a way to unite employees in a common style within a shared goal, finding a way to draw in customers so that they not only buy from the organisation but actively cheerlead for the organisation can only lead to a stronger and more resilient business. We may not be able to lift the Community Shield as a reward for our endeavours, but if we can unite hearts and minds, bring employees and customers together  in a shared goal then we are well on our way to winning in our chosen field.

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