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Continuing improvements, increasing speed to market, working with customers to develop products; these are all features of the type of innovation ecosystem which is being adopted by many organisations today.
Microsoft’s announcement that there will be no Windows 11release represents a shift in the firm’s thinking. Delivering major releases on a regular basis in the past has enabled the firm to move its systems forward in leaps and bounds but that has often left its customers in the dark as external systems and upgrade developments were slow in adapting to newer versions.
With the announcement that future upgrades will be released as incremental improvements to Windows 10, the firm has broken out of the static/major upgrade cycle and into one which will enable it to deliver continuous development. As Gartner commentator Steve Kleynhans told the BBC; in the past “the developers would be locked away and out would pop a product based on what the world wanted three years ago” adding that with that cycle broken Microsoft can “tinker more with the software to test new features and see how customers like them.”
Continuing improvements, increasing speed to market, working with customers to develop products; these are all features of the type of innovation ecosystem which is being adopted by many organisations today. With the increasing move towards cross-market competition future disruptors could come from anywhere. Businesses can therefore no longer afford to make customers wait whilst they develop at their leisure; those which do will quickly see their custom melt away as other faster-moving players take market share.