Blogs

Jo Geraghty

Director

Focusing on solutions

Date added: 25th Apr 2016
Category: Innovation Culture

When you move away from problems and start focusing on developing real solutions then great things can happen

One of the key planks of a culture of innovation is that organisations move away from a product focused environment and towards one which focuses its efforts on providing solutions. It’s obvious when you think about it. When product or service design leads the way then you are at best hoping that your new offering resonates with the marketplace, at worst you are cynically trying to create a market where none existed before.

However, start with a focus on solutions and you step into innovation territory; working with consumers and others to devise products and services which solve a real problem, which resonate with customers and which drive growth. Effectively this means that you step away from selling and towards the creation of something positive which really adds to the customer experience.

In this light, it was interesting to see that UN director general Michael Møller is calling on the world’s press to move away from negativity and towards constructive journalism which focuses on offering solutions. Concerned by the way in which a continuous bombardment of negative stories leaves people feeling that they have no power to influence events, the UN believes that taking a solutions-based approach will educate, enable and empower people to take a more active role and interest in the world around them.

Innovation empowerment, giving people a voice; when you move away from problems and start focusing on developing real solutions then great things can happen.

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