Behavioural Change

Derek Bishop


More than just practical and functional

Date added: 16th Oct 2015
Category: Behavioural Change

When you see the possibilities why settle for the mundane?

One of the reasons why we sat down to write our book, Building a Culture of Innovation, was the way in which true innovation culture not only transforms attitudes and results, it also reaches out to create real solutions for end users. It’s a message which we can see all around us; when people set out to deliver something which is more than just practical and functional it can transform lives.

For an example of this you need to look no further than the UK’s top architectural honour which has just been awarded to Burntwood School in Wandsworth. Dubbed the clear winner, the school design has been praised for being delightful, resourceful and energy-efficient with the result that both staff and students have commented on the way that the design has greatly improved the quality of their day-to-day experiences.

Accepting the award a spokesperson for the architects, Allford Hall Monaghan Morris, said that  schools should be “more than just practical, functional buildings.” It’s this same attitude which leads organisations which have built a culture of innovation to seek to do more than simply churn out products; in other words to push the boundaries in order to create products and services which provide game changing solutions allied to business longevity. When you see the possibilities why settle for the mundane?

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