Blogs

Jo Geraghty

Director

Promoting digital collaboration

Date added: 26th Jun 2017
Category: SMEs / Entrepreneurs

Identifying the optimum mix of digital communication and collaboration tools to support an innovative and future-proof strategy.

The single biggest problem in communication is the illusion that it has taken place

George Bernard Shaw

We live in a digital age, one in which social media is available at the swipe of a finger and friendships can be built and maintained across the globe.  And yet, when it comes to really communicating, to building understanding and sharing ideas, our workplaces are far too often bastions of silence.  We instruct, we schedule and we meet; but a true meeting of minds is a rare thing.

It doesn’t have to be like that! Admittedly, our workplaces are far more devolved than in previous times; we work flexibly across different time zones from home, business or alternate office.  And admittedly this demand for variability in working patterns is only likely to increase as Generation Z comes more to the fore.  But that doesn’t mean that our work patterns have to be fragmented; nor does it doom people to work in some form of measured isolation.

Realistically leaders now have a stark choice: they can either try to stem the tide of change (and we all know where that got King Canute) or they can embrace the future with an interconnected and collaborative communication matrix.  Imagine having a space in which your people can share ideas, can collaborate and can develop innovative solutions.  Imagine linking that space to workflow management; sharing documents and speeding up or even automating processes.  Now imagine the potential benefits which digital collaboration can bring to your business.

Culture Consultancy works with businesses to identify the optimum mix of digital communication and collaboration tools to support an innovative and future-proof strategy.  To start your digital collaboration journey, get in touch and book an initial assessment today.

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