Blogs

Derek Bishop

Director

When stakeholder engagement fails

Date added: 31st May 2016
Category: Customer Experience

Skimp the project planning phase, fail to engage those who are going to be most involved & the result is more often than not a waste of resources

In our weekly ‘quick news’ articles we generally try and cover an issue which is in the press at the current time. However, this time we are looking back to the results of a study which was published a month ago and has just come to our attention.

The NHS Health Checks program was designed to review the health of patients between the ages of 40 and 74 and take preventative action with a view to cutting down on cardiovascular deaths. The program costs the NHS some £165 million per year but researchers have found that it only delivers modest success rates; preventing heart attacks in one out of every 4,762 people who attend a health check appointment, equating to a cost of £450,000 for each life saved.

Reasons cited for the low success rate include a take-up rate of just 21% and a lack of action in respect of identified problems. This has been put down to poor initial planning and inadequate engagement with both healthcare professionals and the public. As a result, a programme which has been designed to save lives is generally perceived across the healthcare system to be a waste of resources.

It’s a lesson which easily translates into the business field. Skimp the project planning phase, fail to engage those who are going to be most involved in the project and the result is more often than not a waste of time and money and effort.

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