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The North wind doth blow and we shall have snow,
And what will poor robin do then, poor thing?
He’ll sit in a barn and keep himself warm
and hide his head under his wing, poor thing.
The second major snowfall of the year has hit the eastern United States with up to twelve inches of snow, allied to a bitter wind which could see temperatures plummet to twenty-five degrees below average. In advance of the snowstorm, many schools and offices in the worst affected areas were closed, thousands of flights were cancelled and other transport links have been disrupted.
With this storm following so closely on to the earlier ‘polar vortex’ and seasonal flu now showing as widespread across most of America, this has not been a good start to the year for the country. But it is at times like these that the true worth of an organisation shines through. Whether ‘pulling together’ to get the job done, taking steps to ensure that vulnerable customers still receive the service they need or making sure that employees can work safely from home or from alternate locations; the business with a strong company culture and high levels of engagement can still triumph over adversity.