The business landscape today is marked by unprecedented pressure. Industries must adapt at breakneck speeds, people challenges grow increasingly complex, and new vulnerabilities and opportunities emerge daily. While certain market forces remain beyond our control, there are high-impact areas we can influence – none more so than culture.

Culture has become a key priority for executive boards. In just two years, the percentage of CEOs highlighting culture as a top factor positively influencing financial performance skyrocketed from 26% to 71%. (Heidrick & Struggles, 2023)

As Microsoft CEO Satya Nadella puts it, “I like to think that the ‘C’ in CEO stands for culture.”

Culture is at the heart of everything, underpinning critical priorities from bottom-line results to employee retention, customer experience, innovation, and collaboration.

In a challenging talent market, culture has emerged as a true differentiator and source of competitive advantage. However, many companies find themselves at an impasse. While recognising culture’s importance, 47% of HR leaders say they don’t know how to drive desired cultural change. (Gartner, 2024)

Amidst tough market conditions, businesses are seeking ways to make necessary shifts without blowing budgets or prolonged timelines. The good news? Cultural change need not be an impossible undertaking. Purposeful and intentional opportunities or actions can be taken to positively shift cultures, despite wider business challenges.

In this free eBook we’ll show you how to look for what’s possible now. We’ve used our 15 years’ experience working with clients on organisational culture to distil actionable advice across 5 of the most impactful culture focus areas.