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A Practical Framework for Placing Innovation at the Core of Your Business
Being a truly innovative company is more than the dreaming up of new products and services by external consultants and internal taskforces. To stay one step ahead of the competition requires you to embed innovation into your organizational culture. Innovation needs to be embodied in everything that gets done by everyone who works there. By changing your organizational culture to one that supports innovation, you will remove the barriers that stop you responding quickly and agilely to changing market conditions and opportunities for growth. Building a Culture of Innovation presents a practical framework that you can follow to design and embed a culture of innovation in your business.
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"Changing an organization into one which lives and breathes innovation is not rocket science but it does demand careful planning."
"The only way to create lasting change is to tie it in with the vision and values of the organization and then engage employees in making it a reality."
"The more an organization looks towards innovation, the more agile it becomes resulting in a self-feeding drive towards incremental innovation on a daily basis."
"One of the characteristics of a fully developed innovation culture is that it looks outside itself to create solutions."
"If you want to successfully deliver your change plan then communication is the key to defeating the four horsemen of doom; namely, lies, rumour, speculation and gossip."
"Culture change is not about the shiny new values on the lobby wall, it is about what you do with them, your actual actions and behaviour in order to make the innovation vision come alive."
"The concepts and tools in this book are clear, practical and easy to use - it will help to make innovation central to your strategy."
"To read this book is 'just like sitting down for a chat with the authors who share years of experience wrapped up in a single book."
"A great book that l will definitely recommend to any change professional or business leader responsible for keeping their business current."
"Clear practical steps to embed a culture of innovation and an enjoyable read."