“A culture of innovation can be a company’s primary source of competitive advantage, and can pay off steadily over the years” – Stephen Shapiro

Who is it suited for?
This course is suitable for organisational leaders, HR Professionals, Business Students and Academics who are looking to build an appreciation of the importance of engaging people in the innovation journey.

What does it cover?
The course seeks to develop an understanding of the importance of employee engagement as the driver of innovative business success and explores some of the ways in which organisations can build innovation capabilities through engagement including deploying the 4Es method of employee engagement.

Although it can be taken as a stand-alone module this course builds on some of the concepts explored within the leading for innovation module as it delves into:

  • The importance of effective communication and self-managed engagement plans as a means of developing innovation engagement
  • The challenges of building innovation capability across multisite organisations
  • Anticipating and overcoming barriers to change


Why focus on the innovation journey?
Building a culture of innovation is increasingly being seen by business leaders across the globe as a key deliverer of differentiated customer experiences and solutions. If a leader believes in their cause, so will their followers. Innovation is necessary but requires a level of buy-in from all levels. Being able to articulately and effectively engage your workforce into the need and desire for innovation will create a culture of purpose.

Further development?
This is one of the core innovation modules which build on some of the concepts and ideas outlined in ‘Building a culture of innovation: a practical framework for placing innovation at the core of your business.’ Although there is some crossover with areas such as culture change, employee engagement and leadership, the modules within this section are aligned specifically with the innovation culture ideal. This course can be taken as a stand-alone module or combined with other innovation modules including:

  • Building a Culture of Innovation: one day overview
  • Leading for innovation
  • Understanding the Next Generation Organisation
  • Innovation Strategy and Innovation Maturity


Depending on the nature of their role, attendees may also wish to explore other concepts offered by The Culture Consultancy School including leadership, culture change and employee engagement. A stand-alone module on diversity and inclusion is also available on request from the Culture Consultancy School.