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On 17 January Google signed a 999 year lease on 2.4 acres of land at King’s Cross. The deal which will see the development of one million square feet of office space and ground floor rental marks a milestone in the development of London as a technology capital.
Google are not alone in looking outside the area around Old Street which has been more traditionally known as the Silicon Roundabout. With tech companies flocking to London, space around Old Street is in demand and other businesses have already begun to stretch the Silicon boundaries. Once Google completes its move into its new offices in 2016, it is not likely to find itself on the Silicon fringe for long.
Held up as a major player in the company culture field, the Google London site boasts that “Like London itself, Google London is a crossroads, a place where people come to share ideas and innovate.” As Engineering Director, David Singleton says of the Victoria office, “it’s a fun place, with a great, bottom-up culture and lots of important work.”
With current Google London offices vying for employee engagement with a London Bus, Brighton beach and a Star Trek décor all on offer observers are eagerly looking forward to seeing how Google will attract creativity within its new offices. Yes, the Silicon Roundabout is growing and as long as the new innovation businesses which are springing up manage to keep hold of their culture as they grow, London is going to be a very exciting, innovative and vibrant city for years to come.