search digital transformation on any search engine and you’ll find endless amounts of content explaining why digital transformation is a must for every organisation
However, you’ll also be presented with a range of research, data and stories where transformation takes so much longer than expected, and 70%, 84% or 86% have failed to deliver a sustained performance improvement, or less than 5% reporting complete success at sustaining the desired change. The exact numbers don’t matter, the overriding experience of organisations is that digital or business transformation is extremely hard.
For companies to fully embed innovation or to digitally transform requires a shift of organisation culture, including the mindsets, behaviours and ways of working – from leaders and managers to front line staff. Without this shift you will fall short of the intended benefits from your investment in innovation strategy or technology – technology alone will not effectively shift the operating model. Equally, your innovations are unlikely to achieve their full potential unless you have embedded a culture of innovation, one where everyone plays their part in gathering insight, generating new ideas and ultimately testing and learning new products, services or solutions.
Whether it be to deliver products and services to customers, to drive out internal effectiveness and efficiency, or to better connect with your marketplace, there is nowhere to hide from the need for organisations to innovate and fully embrace digital technology in every part of their business. In response to COVID -19 some organisations may have expedited some of their technology roll out but deploying the technology alone will not bring about the desired or sustainable performance and productivity gains.
Successfully delivering and sustaining your digital transformation or innovation strategy requires your people and your culture to intentionally adapt to ensure your investments deliver.
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related case studies
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