All the hard work you have done designing a new culture now has to be fully embedded to ensure that it is part of everyday life. Engaging Communications is a large part of this and we use our 4E’s Principles of Human Change to create these – Educate, Engage, Empower and Enable.
Effective communication is not the complete answer to embedding culture change. If you think of culture in terms of the behaviours, attitudes and working practices of a company – these will be shaped and reinforced by the formal company structures that your people operate in. That is why it is important to review the polices, processes and systems of the company to check that they are in line with the newly designed culture. A programmatic approach is required to the review, prioritisation, re-design and implementation of the required changes – and this needs to form part of an overall implementation roadmap. We shape that roadmap, leveraging other strategic initiatives or change projects that are already underway so as a company you are achieving the best value from your investment and the fastest traction possible.
But, dealing with the functional implementation alone will not necessarily bring about the human behaviour change or the changes to team/individual work practices so they are congruent with the new culture. Our team-based embedding programme enables your people to transform the organisational culture, team by team, to embed the newly defined culture – at department, divisional, location or company level. We believe adopting the team-based approach provides some flexibility as the teams can be cross functional, functional or sub-teams allowing teams to set their own timetable albeit within the overall culture change milestones.
We’ll also provide overall culture programme leadership, support and challenge to both assure delivery to time, cost and quality and to provide input on specific re-designs e.g. behaviours frameworks, internal communications, process changes.
Call us on +44 (0) 208 088 2228 to find out more
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